Hanna Andersson
Design lead for baby and toddler. Senior designer responsible for silhouette and category development, print and color design direction and coaching junior designers.
Highlights :
Summer 2025, color and print close-out:
Introduced #1 colorway blue-and-white stripe for boys’ swim as an easy solution to lack of boys’ prints initially developed
Softened some of the mauve colors for a more baby-appropriate pink, 2nd ranked color in sales
Rallied for womens’ #1 print in family match swimwear when it was going to drop as it was not “brand-right”
Fall 2025, Holiday 2025:
Supporting in developing concept brand direction, responsible for baby and toddler pages and contributed to brand images
Relaunched baby sleeper program, market comp analysis and customer focus group for improved fit, functionality and future customer love
Initiated size level selling analysis to support developmentally appropriate age range product offering: estimated $300K savings in sleepers alone
Launched new fit camps to improve customer sentiment around Hanna’s tight fit and stay up-to-speed with market trends
Designed and developed 70+ styles Fall, 55+ Holiday, relaunched bundles and revamped Baby and Toddler fit thought process and planning
Spring 2026: Introduced key looks pages for design direction and more up-front alignment with merchandising, designed and color-print assorted a collection of 75+ pieces for baby and toddler, supporting in girls’ sweater design as well
Gallery:
Interview Project
Client
Hanna Andersson
Year
2025
Category
Girls’ dresses
Gallery:
Amazon
Design and development for baby, children, menswear and womenswear. Brands including Amazon Aware, Amazon Essentials, Goodthreads, Lark & Ro
Highlights :
Amazon Essentials Womens’: AW2023 basics relaunch 4.4 Star rating, 11% return rate
Amazon Essentials Womens’: Designed and developed modern maternity capsule: avg. 4.6 Star rating, customer-loved fit
Amazon Aware Kids and Baby: Design development for brand launch 4.8 Star Rating, customer-loved quality, color and fit
Amazon Essentials Mens’ and kids’ design lead:
Led catalogue integrity for 900+ styles while designing new product for Mens, Kidswear girls, boys and baby
AEM 2024-2025 4.38 Star rating, Customer loved details and fit, three #1 newly released styles in sweaters and t-shirts, 1 Best-selling style in men’s polo sweaters
AEK&B 2024, SS 2025 4.7 Star rating, Customer loved fabric, quality, colors and prints and fit
Gallery:
Nordstrom
Highlights:
Hinge brand design support: moved up on Nordstrom’s GMS brand list from #19 to #10 with 1 year
Something Navy X Treasure and Bond: $1.2M within the first 24 Hrs after launch
Nordstrom Signature: Core T-shirt Relaunch $1+M buy for first season
Supported 4 design directors, 5 senior designers, and 8 design team members within 5 year timeframe, championed flexibility, adaptability and mentored by incredibly talented design experts in knitwear, denim and ready-to-wear
Gallery:
Concept Direction | Design and Development | Trend Research
Concept, design and development for Nordstrom private label brands. Young women’s trend focus and women’s contemporary wear-to-work.
