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Amazon
Design and development for baby, children, menswear and womenswear. Brands including Amazon Aware, Amazon Essentials, Goodthreads, Lark & Ro
Highlights :
Amazon Essentials Womens’: AW2023 basics relaunch 4.4 Star rating, 11% return rate
Amazon Essentials Womens’: Designed and developed modern maternity capsule: avg. 4.6 Star rating, customer-loved fit
Amazon Aware Kids and Baby: Design development for brand launch 4.8 Star Rating, customer-loved quality, color and fit
Amazon Essentials Mens’ and kids’ design lead:
Led catalogue integrity for 900+ styles while designing new product for Mens, Kidswear girls, boys and baby
AEM 2024-2025 4.38 Star rating, Customer loved details and fit, three #1 newly released styles in sweaters and t-shirts, 1 Best-selling style in men’s polo sweaters
AEK&B 2024, SS 2025 4.7 Star rating, Customer loved fabric, quality, colors and prints and fit
Gallery:
Nordstrom
Highlights:
Hinge brand design support: moved up on Nordstrom’s GMS brand list from #19 to #10 with 1 year
Something Navy X Treasure and Bond: $1.2M within the first 24 Hrs after launch
Nordstrom Signature: Core T-shirt Relaunch $1+M buy for first season
Supported 4 design directors, 5 senior designers, and 8 design team members within 5 year timeframe, championed flexibility, adaptability and mentored by incredibly talented design experts in knitwear, denim and ready-to-wear
Gallery:
Concept Direction | Design and Development | Trend Research
Concept, design and development for Nordstrom private label brands. Young women’s trend focus and women’s contemporary wear-to-work.
